I’m James Alford, PhD. I’m an independent consultant who specializes in front-end product development research, that is, consumer research designed to identify new product opportunities and concepts. I typically serve as the principle investigator on research projects from start to finish. This involves authoring and programming surveys to implement advanced research techniques, statistical analysis of survey data, delivering predictive models in the form of interactive dashboards, and a final research report.

This site provides an overview of a number of different research methodologies I use, along with example surveys and dashboards when applicable.